Vorige week kwam EA met de nieuwe kwartaal cijfers voor het fiscale jaar 2011. De tv-spotjes, internet advertenties en media aandacht heeft een groot effect gehad op de hoeveelheid 'pre-orders' van Battlefield 3. EA maakte bekend dat er nu al 700% meer pre-orders zijn dan BC2, voordat de game daadwerkelijk te koop is. Bad Company 2 is zeven miljoen keer verkocht, de verwachting is dat Battlefield 3 dit zeker gaat overtreffen.
Source: Business WireEA wrote:Battlefield 3 Pre-Orders Up More Than 700% Vs. Battlefield: Bad Company 2 in 2010
REDWOOD CITY, Calif. - Electronic Arts Inc. today announced preliminary financial results for its fourth fiscal quarter and fiscal year ended March 31, 2011.
“We're happy to report another strong quarter, top and bottom line. We're particularly proud of the scale and growth rate of our digital business," said John Riccitiello, CEO. "EA is building its digital business in a way only EA can, with key brands performing well cross-platform from mobile, to social to console.”
Life to date, including digital, FIFA 11 sold in 12 million units; Battlefield: Bad Company™ 2 sold in over seven million units; and Medal of Honor™, Need for Speed™ Hot Pursuit, and Madden NFL 11 each sold in over five million units.